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AnalyticRocket Privacy Policy

Updated April 22, 2025

Introduction

AnalyticRocket (“AnalyticRocket”, “we”, “us”, or “our”) is committed to protecting the privacy of our visitors and users. This Privacy Policy explains what personal and other data of yours will be collected, how the information will be used, and how you can control the collection, use, correction and/or deletion of your information. We will not use or share your information with anyone except as described in this Privacy Policy.

AnalyticRocket is a company in the United Kingdom. We serve as the data controller for personal information collected through our website (analyticrocket.com) and web applications.

This Privacy Policy is incorporated into and subject to our Terms of Service. BY USING OUR WEBSITE / THE WEB APPLICATIONS, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY.

Please review this Privacy Policy carefully so that you understand our privacy practices. If you do not agree to any of these practices, your remedy is not to use the website or web applications.

Information you provide to us

You provide us information about yourself, such as your name, telephone number (business or mobile), email address (business), and company affiliation, when you register with us, complete our webform to sign up for a demonstration or otherwise contact us. If you correspond with us by email, by phone or via the website, we may retain the content of your messages, your email address or phone number and our responses.

Registration on our website

Individuals accessing the web applications are asked to register (sign in to the account) through our third-party analytics platform provider. When you register, you will be asked to provide some limited personal data: your name, company affiliation and company email address. Also required is a unique password to access your account. (Please do not share your password with anyone.)

When you register and set up an account, and upon accessing our web applications, you will be asked to confirm your associated Profile Settings, which includes such information as how you wish to be contacted.

You can also register and create an account through Google or other third-party authentication providers. Personal data you have provided to these third parties will be made available to us to set up your account. When you sign up for an account with us through these third parties, you are agreeing to this Privacy Policy and our Terms of Service.

We do not collect “special category” personal data as defined under UK and EU data protection laws unless we have your explicit consent or are otherwise legally permitted to do so.

User content

There may be public areas of the website or web applications where users can post messages or participate in public bulletin boards. Rules for posting user content is governed by our Terms of Service.

Information collected automatically

When you access the website, we automatically collect certain personal and other information regarding, for example, the device you are using and how you interact with the website and web applications. Collected information may specifically include:

  1. The browser types and versions used
  2. The operating system used by your device
  3. The website from which you access our website (so-called referrers)
  4. The sub-websites
  5. The date and time (so-called timestamp) of access to the Internet site
  6. The Internet protocol address (IP address) associated with your device

We store this information in server log files. We also automatically collect information about your use of the website and web applications, such as web requests, number of clicks, domain names, pages viewed, and the amount of time spent on particular pages.

This information is needed to:

  1. Deliver the content of our website and web applications correctly
  2. Optimise the content of our website and web applications
  3. Ensure the long-term viability of our information technology systems and website technology
  4. Provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack

Cookies and similar technologies

To help us serve your needs better, we use “cookies” to store and sometimes track user information. A cookie is a small amount of data that is sent to your browser from a web server and stored on your device’s hard drive. Cookies can be disabled or controlled by setting a preference within your browser. You may also be able to delete or opt out of cookies. Please see our Cookies Policy for more information.

In addition, log file information is automatically reported by your browser each time you access a web page. When you register with or view our website or web applications, our servers automatically record certain information that your browser sends whenever you visit any website.

AnalyticRocket also analyses anonymously collected data and statistics to improve your experience and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by users.

Online Newsletter

The AnalyticRocket newsletter, which is distributed via email, contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, AnalyticRocket may see if and when an email was opened by the recipient and which links in the email were called up (clicked on).

You can elect to opt out of receiving our online newsletter at any time by clicking on the “Unsubscribe” link at the bottom of our emails or by contacting us directly at privacy@analyticrocket.com.

Company Information

You may provide other information about you and your company, such as your role, industry, company size, annual revenue, etc. Such information is securely stored and might be used for benchmarking and other targeting purposes. AnalyticRocket may collect such information with the help of third-party sub-processors, to ensure a better experience and profiling. You may update or correct such information, at any time, by logging in to your account.

In general, we use the personal data and other information collected to provide you with the best possible experience when using the AnalyticRocket website and the web applications. This information also helps us understand who uses our products, how to improve our services, to provide our help desk services, to contact you for customer service and billing purposes, and to facilitate the delivery of AnalyticRocket marketing information about our products and services.

Our legal bases for processing your personal data are:

  1. Performance of a contract: Processing necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
  2. Legitimate interests: Processing necessary for our legitimate interests, except where such interests are overridden by your interests or fundamental rights and freedoms.
  3. Consent: Processing based on your consent, which you can withdraw at any time.
  4. Legal obligation: Processing necessary for compliance with our legal obligations.

Specifically, we use your personal data to:

  • Operate, maintain, and provide to you the features and functionality of our products and services
  • Send you AnalyticRocket-related notices about products or services you have requested, the status of your account or other administrative or technical information
  • Send you other messages, such as newsletters, changes to features within AnalyticRocket, or special offers (you may opt-out of these communications)
  • Improve our products and services
  • Ensure the security and proper functioning of our website and services
  • Comply with legal obligations

We will use your registered email address to send you service-related notices. We may also use your email address to send you other messages, such as newsletters, changes to features, or special offers. If you do not want to receive such email messages, you may opt out at any time from your Profile Settings or by clicking on the “Unsubscribe” link at the bottom of our emails. You can also opt out of receiving our marketing messages by contacting us at privacy@analyticrocket.com.

Service providers and data processors

We may employ independent contractors, vendors, and suppliers (collectively, “Outside Contractors”) to provide specific services and products related to the AnalyticRocket website and our services, such as hosting, customer service, payment processing and fraud screening, and mailing list hosting. In the course of providing products or services to us, these Outside Contractors may have access to information collected through the AnalyticRocket website or the web application, including your personal data. We require that these Outside Contractors agree to:

  1. Protect the privacy of your personal data consistent with this Privacy Policy and the Terms of Service
  2. Not use or disclose your personal data for any purpose other than providing us with the products or services for which we contracted or as required by law

Third-party analytics and service platforms

AnalyticRocket uses third-party platforms, including analytics and data visualisation services, to deliver our services to you. These third parties act as data processors on our behalf and process personal data in accordance with our instructions and data processing agreements.

When we engage third-party platforms to process data on our behalf:

  1. We remain responsible as the data controller for your personal data
  2. We implement appropriate contractual safeguards through Data Processing Agreements (DPAs)
  3. We regularly assess their security measures and compliance with data protection regulations
  4. We ensure they process your data only as instructed by us and for no other purposes

Relationship with third-party service providers:

We have established Data Processing Agreements with third-party service providers that:

  • Define their role as data processors acting under our instructions
  • Limit their use of your data to providing the contracted services
  • Require appropriate technical and organisational security measures
  • Address international data transfers with appropriate safeguards
  • Outline obligations for data breach notification and assistance
  • Ensure your data subject rights can be exercised effectively

The third-party platforms we use to deliver our services are governed by these agreements and arrangements, ensuring that your data enjoys appropriate protection regardless of where it is processed.

For international transfers of data outside the UK or European Economic Area, particularly to the United States, we implement specific safeguards such as Standard Contractual Clauses approved by the UK Government or European Commission.

Business partners

As you use our website and the web applications, you may interact with our business partners. In order to provide you with additional support, your name and email address may be shared with partners. All our partners are required to maintain the confidentiality of your information and to protect it in a manner consistent with our policies.

Business transfers

As we develop our business, we may buy or sell assets or business offerings. Customer and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or dissolution.

Legal compliance and protection

AnalyticRocket may disclose personal data where required to do so by law or subpoena or if we believe that such action is necessary to:

  • Conform to the law or comply with legal process served on us or our affiliates
  • Investigate, prevent, or take action regarding suspected or actual illegal activities
  • Enforce our Terms of Service
  • Take precautions against liability
  • Investigate and defend ourselves against any third-party claims or allegations
  • Assist government enforcement agencies
  • Protect the security or integrity of our site
  • Exercise or protect the rights, property, or personal safety of AnalyticRocket, our users or others

Statistical analysis

We may perform statistical analysis of customer usage in order to measure interest in, and use of, the various parts of the Website, and may share that information in the course of our business, but such shared information shall be in anonymous and/or aggregated form only (statistics, etc.), and will contain no personal data.

AnalyticRocket does not rent or sell your personal data to others.

Personal data we collect is securely stored within our database on our own servers or databases hosted by cloud providers in secured environments. We use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls, and SSL (Secure Socket Layers – 256 bit) for protecting your information. A further description of our implemented security measures appears in our Security Policy.

We cannot, however, ensure or warrant the security of any information you transmit to AnalyticRocket, and you do so at your own risk. Once we receive your transmission of information, AnalyticRocket makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Please do not provide your account password to another person. We cannot be responsible for a data breach or other incident if a password is used by unauthorised persons.

We will keep your personal data in active files or systems as long as needed to meet the purposes for which it was collected, to provide the services or products you requested, or as otherwise may be required by law. We have implemented a data retention policy to ensure that we do not retain your personal data for longer than necessary.

AnalyticRocket is based in the United Kingdom, but we may transfer your personal data to recipients in other countries, including the United States. When we transfer personal data outside the UK or European Economic Area (EEA), we implement appropriate safeguards to ensure that your data remains protected. These safeguards may include:

  1. Data transfer agreements incorporating Standard Contractual Clauses approved by the UK Government or European Commission
  2. Certifications demonstrating that third parties meet UK and EU standards for data protection
  3. Other legally approved transfer mechanisms

Please note that the data protection laws in countries outside the UK and EEA may not provide the same level of protection as those in the UK and EEA. However, we will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Policy.

If you are a resident of the United Kingdom or European Economic Area, you have certain rights regarding your personal data under the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws. These rights include:

  1. Right to access: You have the right to request information about whether we hold personal data about you, and to access that data.
  2. Right to rectification: You have the right to have inaccurate or incomplete personal data corrected or completed.
  3. Right to erasure: In certain circumstances, you have the right to have your personal data deleted.
  4. Right to restrict processing: In certain circumstances, you have the right to restrict the processing of your personal data.
  5. Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller.
  6. Right to object: You have the right to object to the processing of your personal data in certain circumstances, including processing for direct marketing or profiling.
  7. Rights related to automated decision-making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
  8. Right to withdraw consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time.

To exercise these rights, please contact us at privacy@analyticrocket.com. We will respond to your request within one month. This period may be extended by up to two further months where necessary, taking into account the complexity and number of requests.

If you are not satisfied with our response, or believe we are processing your personal data in violation of the law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK or another appropriate supervisory authority in the EU.

Protecting the privacy of young children is especially important. AnalyticRocket and its products and services are intended for adults 18 years or older. Since our content and services are not directed towards children, individuals under 18 are not allowed to register with our website or to participate in public posting areas on our website.

If you are under 18, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 18 is allowed to provide any personal data to or on AnalyticRocket. If we discover that we have collected personal data from a child under the age of 18 without parental consent, AnalyticRocket will delete that information as soon as possible, but no later than within 30 days.

Your user content is kept private in your network. AnalyticRocket does not monitor the user content you post on the website. We do not have administrative tools to view our users’ messages, and access to the database is only granted to our technicians on a case-by-case basis to troubleshoot specific technical issues, or as may be required by law. The rules for posting user content are in our Terms of Service.

Except as otherwise described in this Privacy Policy or in the Terms of Service, as applicable, we will only use personal data for the purposes described above or as otherwise disclosed at the time we request such information from you. You must “opt in” and give us permission to use your personal data for any other purpose. You may always change your preference and “opt out” of receiving certain marketing communications from us by clicking the “Unsubscribe” link included on the bottom of all such communications, or by contacting us via email at privacy@analyticrocket.com.

Updating or correcting your information

You can ask to review and correct the information about you that AnalyticRocket keeps on file by contacting us. You have the right to request the restriction of certain uses and disclosures of personally identifiable information. You can contact us in order to:

  1. Update or correct your personally identifiable information
  2. Change your preferences with respect to communications and other information you receive from us
  3. Delete the personally identifiable information maintained about you on our systems (subject to the following paragraph)

Such updates, corrections, changes and deletions will have no effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

You may update or correct your account information and email preferences at any time by logging in to your account. To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your Profile Settings or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that a copy of your information may exist in a non-erasable form that will be difficult or impossible for us to locate. Promptly after receiving your request, all personal data stored in databases we actively use, and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as and to the extent reasonably and technically practicable.

You may, of course, decline to submit your personal data through AnalyticRocket, in which case AnalyticRocket may not be able to provide certain services to you.

We will reveal a user’s personal data without their prior permission only when we have reason to believe that the disclosure of this information is required to:

  • Establish the identity of, to contact, or to initiate legal proceedings against a person or persons who are suspected of infringing rights or property belonging to AnalyticRocket or to others who could be harmed by the user’s activities
  • Identify persons who could (deliberately or otherwise) transgress upon these rights and property
  • Comply with legal obligations

We also may disclose personal data when we have good reason to believe that this is legally required.

In the event that personal data is compromised as a result of a breach of security, AnalyticRocket will promptly notify those persons whose personal data has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law, including the UK GDPR and the Data Protection Act 2018.

The website or web applications may also contain links to other websites owned or controlled by third parties. We are not responsible for the privacy practices or the content of such third-party websites. Before accessing any website, it is suggested you review the applicable privacy and other policies.

If we change this Privacy Policy, we will post those changes on our website and notify users according to our Notifications Regarding This Privacy Policy to keep you aware of updates and changes as to what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective as of the date indicated at the top of this page.

However, we will not make changes that result in significant additional uses or disclosures of your personal data without notifying you of such changes via email at least 30 days before such changes would apply.

If any non-significant changes to this Privacy Policy are unacceptable to you, you must immediately contact us and, until the issue is resolved, stop using the AnalyticRocket website and any services we provide. Your continued use of our services and the AnalyticRocket website and web application following the posting of non-significant changes to this Privacy Policy constitutes your acceptance of those changes.

If you have any questions or comments about this Privacy Policy or feel that we are not abiding by the terms of this Privacy Policy or applicable data protection laws, please contact our Data Protection Officer in any of the following ways:

By email: privacy@analyticrocket.com

If we need to notify our users about this Privacy Policy, we may do so using contact information associated with your account or otherwise provided to us.

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